Okey Ukaigwe

I find where growth is actually getting stuck, then build the demand, pipeline and marketing system around the real problem.

Sometimes it’s acquisition. Sometimes it’s positioning. Sometimes there is plenty of demand, and the journey from attention to pipeline to revenue is where things fall apart.

I work on demand generation and integrated campaigns at NavVis, driving inbound pipeline through paid, organic, influencer marketing and trade media.

Before that I spent my career building demand and driving pipeline across consumer tech, ed-tech and B2B SaaS. I’ve worked from Nigeria and now Germany, and built campaigns into markets across Europe and North America.

Some of the work

• NavVis

  Grew inbound pipeline +54% YoY, and built it a quarter ahead of when it was needed. By Q4 the target is already covered, so the sales team spends the quarter closing rather than sourcing.

• Knowunity

  Helped grow an ed-tech platform from 2 million to 8 million users in a year, across multiple markets.

• Knowunity · UK launch

  Growth stayed flat while other launches moved. The app reviews said why: we’d launched during exam season, and everyone downloading wanted exam practice. We rebuilt the creative around that. Daily downloads went from about 100 to about 2,400.

• NavVis · ScanWrap 2025

  We already had every customer’s scan data, and Customer Success already sent each of them a private year-end report. I made it public. 1,300+ customers, 1 billion square metres, 53 countries, and customers started asking for rankings. Three weeks from idea to live. See the campaign.

• Masterplan

  Built the forecasting and reporting framework the marketing team ran on: forecast against actuals every month, by channel. They still use it, years after I left.

Elsewhere

When a tool I need doesn’t exist, I build it: a budget calculator for LinkedIn Ads, an account research tool for prospecting, a learning app for my kids. AI is most of why that is now possible for someone who doesn’t write code for a living.

If any of this is useful to you, or you are working on something similar, I would like to hear about it: [email protected].